Community-Centered resource Mobilization

Building the world we want - together.

Meet Veronica

Veronica Adams is a nonprofit consultant and community organizing educator who specializes in helping community leaders, nonprofit organizations, and grassroots movements mobilize resources to strengthen their communities. With extensive experience leading and executing fundraising campaigns ranging from $5,000 to $10 million, Veronica partners with national nonprofits, grassroots movements, community spaces, and socially-minded individuals who are committed to creating lasting change.

Drawing on a personal ethos of equity, a holistic educational background, and lived experience in community-building, Veronica designs and implements customized fundraising strategies and engagement plans that drive tangible results. Her work focuses on building sustainable, inclusive models for growth that foster deeper community bonds and empowerment. Whether helping small, local nonprofits or larger-scale national organizations, Veronica’s goal is to support those dedicated to creating the world we know we deserve.

Services

Campaign Strategy

Campaign Strategy

Tailored campaigns that not only raise funds but also build long-term relationships with your stakeholders. By identifying your goals, target audience, and optimal channels, we will craft a strategy that drives measurable success and maximizes engagement.


stakeholder
engagement

Stakeholder Engagement

By developing strong relationships with key stakeholders—donors, board members, volunteers—we’ll build a foundation of trust that fuels continued support and growth for your cause.

Strategic
Planning

Strategic Planning

Strategic plans provide a roadmap for nonprofits and start-ups, outlining goals, tactics, and timelines for various fundraising efforts. These plans cover donor retention, major gifts programs, annual fund campaigns, grant writing, event planning, planned giving, and digital fundraising, ensuring a holistic approach to growth and sustainability.

coaching

Coaching

Designed for community leaders, organizers, and nonprofit boards/staff, my coaching helps you navigate power dynamics, build sustainable strategies, and create real change. With a holistic, tailored approach, I provide actionable tools and insights to strengthen relationships, harness collective action, and map out a clear path to success.

what makes veronica different?

  • Politics.

    Veronica believes that everything is political. What does this mean? She believes there is a clear and egregious wealth gap supported by years of colonization, exploitation, racism, homophobia, transphobia, and misogyny. That’s why she doesn’t work in sales. Veronica uses her skills for good, helping Real People with Real Problems. Mutual aid and community are core values in Veronica’s life and work. She wants to help you connect with your community resources, not just because it’s the most successful way to ask for help, but because she wants you to feel communal security alongside financial security.

  • Holistic Education.

    Veronica has an M.A. and B.A. in American Studies (Storytelling, culture, folklore, and history), and a B.S. in Sociology. Put those together, and you get a cultural storytelling expert who knows people. Veronica’s area of research specialty is social movements. She’s specifically studied the way that culture and politics overlap with strong social movements, what makes a movement strong, and how movements emerge. But more importantly, Veronica attributes most of her knowledge to ten years of hands-on work in the organizing world. Lived experience has been one of her best teachers, and she believes education should be used for liberation, not gatekeeping. She’s here to share what she learned.

  • Experience.

    Veronica has a successful track record. Having worked in a wide variety & range of community organizations and movements, Veronica knows how to run a campaign. She knows where to ask for help and how. She’s skilled in marketing and communications, and has collectively raised over $25 million dollars to foster collective, localized power. Veronica has lead projects with 100% success rate, small and large.

    $25,000 30-day crowdfunding campaigns

    $62,000 for a single give day

    Successful membership and donor cultivation multi-year plans that have increased revenue 10% year over year

  • Collaboration.

    Veronica works with you to find solutions. She’s a coach and a consultant, not a steamroller. She listens to your unique situation - whether you’re a 1-man-show nonprofit or an individual who needs a life saving surgery. She knows that people don’t ask for help if they don’t need it. She trusts you fully and wholly to make your own decisions in this process. With that being said, Veronica will meet with you over the course of the campaign preparations and launch. She asks you to participate in the process by giving her valuable information, like your current reach and relationships. We goal map together to find the best avenues for help.